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Our story about brand Naomi

The Naomi brand was created with one goal in mind - to discover each woman's own originality, boost her confidence, help shape her curves and make her feel fresh and sexy at the same time.

I have been toying with the idea of having my own fashion brand for years. I studied marketing in college and started my journey in the shops on Paris Street at the time. I also continued that long after I graduated. Working in luxury boutiques taught me a lot. Not only how a boutique like that is supposed to work properly, but also what the clients are like, how strong the interpersonal relationships are, and that the process - the buying - is not always about the specific item purchased. It's in the feeling. And I want to convey that great feeling to my clients. Not "just" the joy of another piece for their wardrobe, but also the feeling of being original, sexy and having great value and worth.

The realization of creating my brand from the ground up came at a less than ideal time. But maybe that's why I started. I always knew it was my dream, but I was afraid of what if it didn't work out. But at the same time, I felt the joy and happiness at just the thought of making this project happen. So there came a moment when I stopped being afraid. I started to create step by step and I am thrilled with the result.

I was in control of the whole process of creation down to the smallest detail. Whether it was the careful selection of fabrics, endless rehearsals, consulting with seamstresses, translating my vision into graphic form and an endless number of other tasks. This was very important to me - to realize the vision down to the smallest detail. Every product is made in the Czech Republic, the fabrics are carefully selected, tested.

From the bottom of my heart, I want my clients to feel like themselves when they wear Naomi.

Your Moni

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